Three quarters of candidates look an employer up before they apply. What they find is usually a careers page and some stock photography. A good recruitment or employer-brand film shows them real colleagues, real places and the actual reason people stay, and it reaches the candidates you want rather than the ones who happened to see the job advert.
We have made employee value proposition campaigns for RWE, Transport for London, General Mills and the Crown Prosecution Service, each built around what those employers needed their hires to feel before they applied.
Why a HR and recruitment video?
- Gives applicants the chance to see if they are right for the job, which leads to increased quality of applicants
- Research on OnGig shows candidates spent more than triple (316%) the time on a video job description (2 min. & 54 seconds) than they did on a text job description (55 seconds)
- Videos are adaptable, relatable, engaging and, done well, can be great value for money
- More and more HR professionals are using social media channels for recruiting (such as Meta, Twitter, LinkedIn etc.). Using video on these platforms video is essential
- According to Wordstream, video generates an amazing 1200% more shares than text and images combined!
- CareerBuilder survey has found that job postings with videos have a 34% greater application rate
- Present your employer brand and sell your employee value proposition to your potential job candidates
- Save time and money on managing recruitment
- Communicate your organisation’s culture and values
The right recruitment film shared internally can help retain existing staff by reminding them why they chose to work for your company in the first place, saving more time and energy on managing recruitment and staff turnover.
We aim to secure additional footage when shooting a recruitment film allowing you to repurpose the content across multiple channels. For example, alongside the hero video you could have shorter cut downs that focus on specific job roles, employee benefits or company culture. These can then be shared to more targeted audiences on social media.
“We have managed to attract a brilliant pool of candidates both from within the CPS and, for the first time, from the wider marketplace. I believe that the video and social media campaign were integral to the success of this critical recruitment exercise.”