Candidates look an employer up before they apply, and what they usually find is a careers page and some stock photography. A good employer brand campaign shows them real colleagues, real places and the actual reason people stay, and it reaches the candidates you want rather than the ones who happened to see the job advert.
We have made employee value proposition (EVP) campaigns for RWE, Transport for London, General Mills and the Crown Prosecution Service, some directly with in-house teams and some as production partner to their agency. Each was built around what those employers needed their hires to feel before they applied.
Your people are rarely all in one place. For RWE we filmed at its offshore site at Rødsand in Denmark with a mix of UK and Danish crew, and delivered 96 edits in different formats and languages. Our most recent shoot was in Beijing.
Recruitment videos for a global consumer goods company
With a rich heritage spanning several decades, General Mills UK has established itself as a leading consumer goods company dedicated to nourishing lives.
Recruitment films for criminal lawyers, told through real cases
As part of the National Uplift Programme the Crown Prosecution Service started a recruitment drive. They required a series of films to attract lawyers to criminal law. Developed with Havas People, the concept for the films uses real employees and real cases.
2,500applicants to Transport for London, nearly 700 of them shortlisted
91%of Transport for London applicants said the films made them more likely to apply
+23%year-on-year traffic to RWE’s careers site
WinnerBest Video, RAD Awards 2025, for RWE
“The Omni Team are exceptional! We had the pleasure of working with them for our Employee Branding Campaign. We were blown away by their level of care and understanding. The end results of our Employee Branding video were amazing and no obstacle was too big to help us achieve this. Thank you to you and your team for an amazing partnership!”
Questions employer brand teams ask us
Do you work with our employer brand agency?
Yes. If you have an agency in place, we work alongside them as your production partner, and we work directly with in-house teams too. Where your creative concept is already set, our job is to bring it to life with your people. Where it is not, we develop it with you.
Can you film in more than one country?
Yes. A small core crew travels, so every country looks and feels like one company, and local crew join us on each site. On larger jobs an in-country fixer helps with visas and local management. For RWE we filmed offshore in Denmark with UK and Danish crew, and our most recent shoot was in Beijing.
Who will we be working with?
Our own team. Writing, directing, producing and post-production are all in-house at Omni, and the same core crew travels with your campaign wherever it films. You can see us at work on our behind the scenes page, and hear from the people we have made films with in our client reviews.
How do you look after employees who are not used to being filmed?
Interviews begin long before a camera rolls. We hold preparation interviews with the people you shortlist, to understand their roles and what they value, so the stories are agreed before anyone travels. On the day, guided questions rather than a script let them answer in their own words.
What happens when someone in the films leaves?
We build the hero film to be modular, so one person’s segment can be replaced later without remaking the film. You also have the clean masters, labelled B-roll and editable project files for future edits.
Who owns the content, and where can we use it?
We give you a contributor release template to send out before the shoot, covering the rights you need, such as worldwide and perpetual use, internal and external, paid and organic, including by your agencies. Music is licensed worldwide, in perpetuity, for all media, so there are no renewal costs.
How do our stakeholders review and sign off?
Online, with nothing to install. You sign off the story selection in Google Docs or Word, comment on rough cuts frame by frame in Frame.io, and pick photographs in our contact sheet selector. Review links only go to the people you name.
Do you use AI?
Only as you agree it. We work to a written AI usage policy, and your own rules take precedence where they are stricter. Your material only goes into business accounts with model training switched off, and any AI use is logged and disclosed on delivery.
How long does a campaign take?
From legals and planning through pre-production, production, post-production and delivery, a campaign takes anything from a month to three months. A year-long content campaign runs on an ongoing basis, with new films throughout.
What does it cost?
It depends on what you need: how many countries we are filming in and how many films and versions you want at the end. The best first step is a call about your requirements, and we can send you a proposal and estimate within a few days.