Service

TV Commercial and Advertising Production

Thirty seconds that have to earn their airtime.

A TV commercial is the most expensive thirty seconds most brands will ever buy, so the film has to work as hard as the media plan. We take a campaign from the brief to the screen: the idea and the script, casting, the shoot, the edit, grade and sound, clearance with Clearcast, and delivery to every channel and format the campaign needs, from a 60-second cinema spot to a six-second pre-roll.

We work as production partner to agencies, and directly with brands’ marketing teams. Creative and production sit under one roof at Underfall Yard in Bristol, with our own studio, edit suites, grading and sound, so the people who write the idea are the people who make it.

Campaigns

Commercials we have made

All TV commercials

RSPB

Big Garden Birdwatch

The brief: Raise awareness of the Big Garden Birdwatch, the world’s largest wildlife survey, to bring in more birdwatchers and the data they gather.
What we made: A TV commercial street-cast with people already enthusiastic about the Birdwatch, with a DRTV cut and a radio ad.

485,000people took part, counting 7.8 million birds

See the case study

UWE Bristol

Ready to Change the World

The brief: A TV and cinema ad to show UWE Bristol as a standout university in the modern world.
What we made: A 60-second film set to an extract of Alan Watts’s ‘The Dream of Life’, building in pace as the pictures drive the story. Highly commended at the Brand Film Awards 2022.

322,000YouTube views in its first six months

See the case study

Blue Lock

Project World Champion

The brief: A series of TV ads, shot in the UK for Japanese production company Thing Media, to launch the Blue Lock Project World Champion game.
What we made: TV ads starring Brighton and Hove Albion’s Kaoru Mitoma, for the game of the anime of the same name.

#1downloaded mobile game in Japan

See the case study

Wiltshire Farm Foods

Don’t Tell Geoff

The brief: Show what sets Wiltshire Farm Foods apart: the quality of its meals and the convenience of always having one ready in the freezer.
What we made: An uplifting story about a customer and her dog, Geoff, written, produced and directed in-house: the latest of the campaigns we have made for the brand since 2018.

See the case study

Auto Trader

First Date

The brief: Build on the Britain’s Biggest Matchmaker brand platform to reach existing and new car buyers.
What we made: A comedy with the voice of Jennifer Saunders, delivered across TV, connected TV and broadcast video on demand, with digital support.

See the case study

FixMyCar

The Riddler

The brief: Launch a brand that challenges how car repairs are sold, to customers and to the garage owners who share its values.
What we made: A comedy launch campaign written, produced and directed by Omni, cut into nearly 50 edits for platforms such as TikTok and Meta.

See the case study

I have worked with Omni Productions on multiple projects over the years, ranging from full scale TV adverts to tactical digital media campaigns. Regardless of the brief, Omni have always delivered on budget, on time and offered an enthusiasm and creativity that has made some of these project’s flourish into award-winning work.

Ben Darby, Head of Marketing, FixMyCar

Everything a TV campaign needs

The idea and the script. We write our own, and develop yours.
Casting and talent. From street-cast birdwatchers for the RSPB to Richard E. Grant’s voice-over for WaterAid.
The shoot. In a studio or on location, across the UK and abroad: Birmingham for Smyths Toys, Brighton for Blue Lock.
Post-production in-house. Edit, grade and sound in our own suites at Underfall Yard.
Clearance. Scripts cleared with Clearcast, copy instructions managed on Caria and delivery through Peach.
Every version the plan needs. TV, cinema and social cut-downs: nearly 50 edits for FixMyCar’s launch, for platforms such as TikTok and Meta.
Beyond the thirty-second spot. DRTV, radio, cinema and sponsorship idents, and campaigns for charities.

“Working with Omni has been really refreshing – there’s no pretence, they are just an honest bunch of people who really want to deliver the best work they can – good isn’t good enough for them! They have taken time to really understand our customers, and always use that insight when considering creative ideas.”

Questions marketing teams ask us

Do you work with agencies or directly with brands?

Both. We are production partner to agencies, and we work directly with in-house marketing teams, developing the idea and the script with them before we produce it.

Do you handle Clearcast?

Yes. We clear scripts with Clearcast and Radiocentre, manage the copy instructions on Caria and deliver through Peach, so the campaign reaches air first time. We do it for agencies and brands with a finished ad too: see TV ad clearance.

What versions and formats do you deliver?

Every channel and format the campaign needs, from a 60-second cinema spot to a six-second pre-roll, with cut-downs for social. For FixMyCar’s launch we made nearly 50 edits for platforms such as TikTok and Meta.

Can you make the radio and DRTV versions too?

Yes, alongside the TV ad. For the RSPB’s Big Garden Birdwatch we made the TV commercial, a DRTV cut and a radio ad as one campaign.

What does a TV commercial cost?

Production, separate from the airtime, typically runs from £20,000 to £50,000 for a regional TV commercial, £50,000 to £90,000 for a relatively straightforward TV commercial concept, and £90,000 to £200,000 for brand-led commercials with multiple deliverables. Our guide to video production costs explains what each level buys.

Talk to a producer

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