Service

TV Ad Clearance & Compliance

Clearcast and Radiocentre clearance handled, so the campaign reaches air first time.

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Every TV and radio ad in the UK has to be cleared before it can be broadcast: scripts approved, claims substantiated, the finished film checked and delivered to the right specification. It is fiddly, the rules change, and a late rejection can cost a campaign its launch date.

We clear scripts with Clearcast and Radiocentre, manage the copy instructions on Caria and deliver through Peach, for our own productions and for agencies and brands who have a finished ad and need it on air. If a claim is going to be a problem we say so at script stage, not the day before transmission.

Work

Recent work in this area

All our work

RSPB

Big Garden Birdwatch

TV advert that got 485,000 people counting 7.8m birds

The RSPB needed to raise awareness of the annual Big Garden Birdwatch in order to increase numbers of birdwatchers and gather important data. The Big Garden Birdwatch is the world’s largest wildlife survey, for over 40 years the RSPB have held an annual count.

485,000people took part in the Big Garden Birdwatch, counting 7.8m birds

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Wiltshire Farm Foods

Don’t Tell Geoff

Comedy TV advert for a long-running campaign

Since 2018 we’ve produced campaigns for Wiltshire Farm Foods, showcasing their exceptional service and the special bonds between customers and delivery drivers.

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Auto Trader

First Date

TV advert voiced by Jennifer Saunders

Jennifer Saunders brings her unique brand of British humour to our latest campaign for Auto Trader – ‘First Date’. Building on the success of the Britain’s Biggest Matchmaker brand platform we meet Toby and his mum as they wait for the arrival of Toby’s perfect match!

See the case study

Smyths Toys

Champions of WWE

TV advert for a range of WWE figures

Smyths Toys required a TV commercial to promote their new range of WWE figures. The advert, shot in Birmingham, England, needed to be fun, exciting and capture the uniqueness of the toys.

See the case study

Let’s talk

Need an ad cleared for air?

Or call 0117 917 7100 and speak to a producer.