We use AI to reach ideas that a budget would otherwise rule out: a historical world with no surviving footage, a dragon over a real landscape, a finished product placed into a scene that was never shot, the extra frame the camera did not catch. It does not replace the crew, the director or the edit. Everything is still designed, judged and cut by people who have made films for over twenty years, we still record real voices and commission real music wherever we can, and we tell you where AI has been used.
What we use it for
Cutaways and inserts. The shot the schedule did not allow: an establishing view, a detail, a location you could not get to. Generated to match the footage around it, graded into the same world, so the sequence plays as one piece.
Worlds that cannot be filmed. Flying dragons, vanished cities, the inside of something. Where live action would mean a Hollywood effects budget or nothing at all, we build the shot and direct it like any other.
Historically accurate content for authors and publishers. Real people and places brought to life from portraits, sketches, maps and artefacts, checked against the record, for books, talks and documentary series. The Virginia and Bermuda films below are the fullest example.
Product films from finished packaging. Your final pack, label or device placed into kitchens, shelves, hands and streets without a shoot, consistent across every scene, ready before the product is. The pack itself is composited from your approved artwork, never redrawn, so the lettering, claims and marks are exactly yours.
How we use it
We have a written AI usage policy and we work to it on every job. The commitments that matter to a client are these:
- Your material only goes into business accounts with model training switched off, never a free or personal account.
- Nothing goes in that we are not entitled to use: footage we shot, material you supplied, or assets licensed for AI use. Your brand assets never go into open-weight models.
- Anyone whose likeness or voice informs a generated image has signed a release that says so in plain terms.
- We never generate regulated content: product claims, certification marks, pack copy, legal text or figures. Those are composited from your approved source.
- Your material is never used to inform another client's work, and it is deleted from the tools and our storage when the job closes.
- Every deliverable that includes AI comes with a note of which tools and models were used, what they produced, and who checked it.
- If you have an AI policy of your own, it takes precedence over ours.
We remain as responsible for the finished film as we would be for any other means of making it. Ask for the full policy and the contract clause before we start; most clients do.
“Very impressed how Omni has taken historical research and brought it to life in a way that engages and educates the viewer. Through the development of AI tools mastered by Omni, we can finally embrace a paradigm shift in how we showcase the past, raise awareness about our heritage, and open minds about our future.”
The hand behind every frame
Our directors and producers guide every step, from writing the prompts to the grade, texture, tone and framing that make an image believable. It lacks the thrill of a shoot day, and it is slower than people imagine, but the result is film that feels alive rather than synthetic, cut together with the same care as our live action.
Great ideas are usually limited by budget, not imagination. If yours has been filed under too expensive, this is the conversation to have.
Films made this way
Two trailers. Unmerciful is a ten-minute drama about the wreck of the Sea Venture in a three-day hurricane in 1609, made for an author to sit alongside his history of Virginia and Bermuda. A Dragon's Oath is for a fantasy novel. In both, the shots that would have needed a ship, a storm, a cast or a creature were generated; the writing, direction, edit, sound and grade were ours. The Sea Venture case study shows how the first was made, and the full film is on YouTube.