A charity film has one advantage over every other kind of advertising: it can show the thing itself. The person helped, the place, where the money goes. That is why video builds trust faster than any other medium, and why the films we make for charities are built around a particular person rather than a general cause.
We have made films for FRANK Water, WaterAid and the RSPB: fundraising appeals, awareness campaigns and supporter updates, each with a clear ask at the end. The examples below are a fair cross-section, and for TV, radio and DRTV campaigns see charity advertising.
Charity film telling the story of how safe water transformed one girl’s life
FRANK Water wanted to communicate the impact of access to clean water and sanitation on women in rural communities in India. Across the world, women and girls spend up to six hours a day collecting water.
Winter campaign voiced by Richard E. Grant, viewed over a million times
WaterAid came to Omni Productions with a brief to produce their Water Means Life winter campaign. The campaign features a rather wry voice over from the brilliant Richard E. Grant.
1,088,973views of Water Means Life, the fundraising film
TV advert that got 485,000 people counting 7.8m birds
The RSPB needed to raise awareness of the annual Big Garden Birdwatch in order to increase numbers of birdwatchers and gather important data. The Big Garden Birdwatch is the world’s largest wildlife survey, for over 40 years the RSPB have held an annual count.
485,000people took part in the Big Garden Birdwatch, counting 7.8m birds
Domestic violence training film for frontline services
Social Film Drama and Omni Productions collaborated to create a Domestic violence training film for those working in domestic abuse charities and frontline services to more easily recognise and support people suffering from domestic abuse.
“We’ve loved working with the Omni team on FRANK Water’s biggest film project to date. From concept to delivery, they’ve been positive, enthusiastic, considered and communicative. The shoot was a joy – pure professionalism but never heavy handed.”
“Thank you so much for making this happen in record time! We’ve appreciated the transparency from the outset of the production and you all went way above and beyond.”
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“We knew we had the right director and production team on board. The authenticity of their style shone through, which precisely met the brief.”
