Sponsoring a programme or a channel puts your brand next to something people have chosen to watch, several times an hour, for the length of the run. The idents that do it have a hard brief: a few seconds long, seen hundreds of times, and they have to feel like part of the programme rather than an interruption.
We develop the idea, write and shoot the set (openers, break bumpers and closers), grade, mix and deliver to the channel's specification, and clear them for broadcast. Sponsorship works best alongside a campaign, so the idents are usually built to sit with the TV commercial.